"Edutainment" a buzzword these days, for starters, is the portmanteau formed of two
simple terms Education and Entertainment. Going into details, the idea
behind coining this term was to come up with more effective ways to
learn things. Learning the facts in traditional ways has become so out
now, and it is all about indulging in fun ways to gain knowledge. To
start with, the very basic medium of edutainment are our very own
fables, games and that television-set sitting in the corner of the
living room. This tells that though the word is new, it is in use since
time immemorial. It’s just that we have started implementing it more
seriously these days. Let’s see how a fable acts as a source of
edutainment, and helps kids learn in a fun way.
Story
of Cinderella, which has its roots in China is one fable nearly
everyone has heard of in his/her childhood. In this classic myth, a lady
from the lower class, through her kindness, physical beauty, and help
from others, marries a prince and lives happily ever after. The basic
moral of the story is that woman's happiness depends on a man and a
woman needs to be transformed to fit into that man's world. While the
Asian Cinderella is characterized by her non-individual qualities, such
as her daughterly piety, the American Cinderella is admired for her
individual qualities, such as physical beauty and resourcefulness. Both
ways, the story is designed to teach a lesson about which behaviors the
culture will reward.
This
was just a short and very basic example to show how edutainment has
entered our lives and is helping us learn. And it is actually changing
the way we as a society think-- for good. Moreover, it is even helping
companies market their products.
Edutainment
(a portmanteau of Education & Entertainment), as the name suggests
quite well, is any content that educates people while keeping the
amusement quotient high. Edutainment is anything that helps one gain
knowledge, but, in a manner that it doesn’t become burdensome. Though
this sort of education is known to us since ages, but what’s new is the
term Edutainment we have started referring to now-a-days. Thinking when
did we learn something in a play-way method? Well, think about all the
parables and fables? And various kid-games like alphabets and building
blocks? Or even that show on the large LCD mounted in one corner of your
wall?
This
unintentional and informal way of gaining knowledge is what we now call
Edutainment. And here learning is not just limited to gaining enough
knowledge to pass the examinations, it is much larger than that.
Countries these days use means of edutainment to spread awareness about
various fatal diseases and social issues like cancer and women abuse
respectively. Movie makers and software developers now-a-days come up
with entertaining products that help attract and maintain the audience,
while blending in some deliberate message or sort of knowledge. That
said, edutainment has a bright future ahead. And it is here to remain.
And
since, this concept soon became a hit, companies are raking in profits
simply by presenting the consumers with sources that make sure we learn a
lot while getting amused. Media has played a vital role in expanding
this concept to every nook-and-corner of the world. Majority of computer
games being developed these days ensure the same, and become instant
hits with the people playing them. And the schools, where the future
scientists and doctors of the Earth spend a major part of their day,
have also come up with creative learning strategies that do not let
children surround by boring vibes while going to schools.
This is the effect of Edutainment, and it is just growing bigger by the second, for good!!
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There
was a time when we played games just for having fun with friends and
family. Gaming has had been a peer thing till the time technology didn’t
breach in to let people knit their own virtual world in these games.
Electronic gaming consoles literally abandoned those backyards and
playgrounds at many places. Games, like Super Mario and Contra, danced
on the lips of kids for years. And all this exhilaration over gaming
received a huge kick with the arrival of immensely popular gaming
consoles - PlayStation and Xbox. Till
that era, gaming was primarily a matter of individual engagement and
achievements. However, the big vertical shift came in when games got
that social flavor added with social platforms especially Facebook. In
addition to bringing the multi-player style to the core, social media
enriched conventional gaming with a flurry of other networking
techniques that were hitherto not explored well. Competition
was sidelined, and on the contrary to the very essence of gaming,
social games earmarked “forming associations” as an important tool to
attain in-game goals. Zynga pioneered the notion of such collaborative
associations with its blockbuster releases Farmville and Cityville.
These games encouraged users to network to perform loads of activities
and feel a sense of achievement and togetherness.Gaming
stalwarts soon sensed the trend and adapted to the change introduced by
Zynga. Established gaming houses started churning out engaging social
games and soon it became a highly crowded domain. A recent research
conducted by the casual gaming experts Newzoo reported that as many as
39% of the total 215 million hours were spent in online casual or social
media gaming, if that gives you any perspective about how colossal this
industry has become.The
above discussion might give you an all-well feeling about the social
gaming industry, but it’s not as easygoing as it looked. In fact, unlike
the erstwhile scenario, a lot depends on the content of a game.
Engagement has become a much broader term. Even a simple hit-and-run
game today has so much in terms of letting people network through it.
And people need more than just fun to remain glued to a game. Something
extra, something can give them some value.Talking
about the value part, future games ought to have a design and content
flow that impart some learning in addition to all the fun and frolic.
Idea here is to empower users with something they can use when they’re
not playing the game. To put it in more appropriate words, games that
depict both education and entertainment, together dubbed as
“Edutainment”, in a proportionate mix. Edutainment-based
games have already making inroads in the social media space. Just a
little inquisition will show you a handful of games, such as “Words With
Friends”, that have Edutainment as the central theme. But, having said
that, these games aren’t huge in numbers, but going by the current, soon
you will find companies doing away with barely useful action-packed
gaming and hopping into the Edutainment space to capitalize upon the
opportunities in this new form of learning.
Visit our website www.mediaagility-edutainment.com
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It
becomes one heck of a problem when one is out on a foreign land, and is
not able to express his needs to the natives in their own language. And
it becomes all the more embarrassing when one intends to speak
something, after obviously looking into a dictionary, and the meaning
turns out to be something else. Majority
of the people who go out, for business or for leisure, face this
problem, and roaming around with hefty dictionaries is no more a
feasible option, when you have access to download a small translation
app on your smartphone. But the major confusion then is which of the
thousands available apps to choose from?You
need not to fret anymore since LingoDiction is all here to help you
come over language barriers. This new app offers a wide range of
features, assisting you with any sort of language-related problem you
might come across while in an alien land. With
a user-friendly interface, LingoDiction has words clearly segregated
into regions, and various other categories like Most Widely Spoken
Languages, Romance Language, and the likes. The division of words into
smaller categories helps cut-off any confusions that might arise
otherwise. And the present count of the languages in which LingoDiction
offers translation is 65, which is only growing bigger.Coming
over to the features it offers, the list is endless. If you find going
through the categories boring, then you also have the option to select a
language from the language atlas, and get going! And if you are one of
those lazy souls who get weary over clicking the button to listen to the
voice of words, Turbo Play is all for you. After clicking on it, you
automatically get to listen to the voice of every word you click upon. What’s
more, you can always send in your suggestions to make the app more
better. If, according to you, the data is not correct or is incomplete
in any sense, you have the option to send it in, and then the mistake
will get rectified. These are just some of the features of this unique
new app, download now to explore more of it!
Download LingoDiction Here: goo.gl/u1ffP
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Pin it on Pinterest Board
The other day I was fussing over my strict parents for they refused when I asked them if I too could be a part of the upcoming School Expedition to Amsterdam. They told me I wasn’t supposed to be travelling without them anywhere in that age. And this is when I explored RouteIt.
Since visiting Amsterdam has always been on my wish-list, I thought why not delve into the city first on RouteIt??! I explored my way to Amsterdam, and as the world map took me to my dream city, I was welcomed with a piece of info on it. On clicking the ‘Play’ icon, I was literally taken inside the city, where the route started for my avatar (and me too!) to go round the city on satellite view.
The first halt was Hermitage Amsterdam, for which I got to know a lot from the app. After I was done with my first Point of Interest, I resumed the journey. Secondly, the app took me to Museum Willet-Holthuysen, again giving a brief on it. I even had the option to share my expedition and every stoppage with my friends. I was astonished to find out that Amsterdam even has a Museum dedicated to all-girl-things: Museum of Bags and Purses.
Every now and then, while I was on the route, it came up with options for me to interact with my fellow travelers, or to share my experience with others on the network, the ongoing competitions, and such. My next stoppage was at Allard Pierson Museum which was followed by a halt at Dam Square. I even got to visit and know about The Royal Palace of Amsterdam, which otherwise might not have been possible. And with this the mesmerizing journey came to an end.
Though it was always fun to stop at every POI for a while to know more about it, but for the less-interested souls, it even has the option to change gears. Here’s how: if you feel like speeding up the journey, you can opt for running, skating or cycling the way up instead of walking.
What I liked the most was that apart from the satellite view, RouteIt also offers Street View for life-like experience. Since it even has the option to listen to one’s favorite music tracks, whenever I felt lonely on the route (which wasn’t often), I made music my companion. All through the journey I was feeling as if I was actually in Amsterdam- because of the structured info this app provides. With this app on my phone, I had a very edutaining trip to my favorite city- the city of museums!
Download Virtual Travel App RouteIt now for new enchanting experience.
Amanda
was feeling damn nostalgic today. It has been 13 years since she walked
on the route to her alma mater. She could actually see a calico of her
images, toying with her friends in bits and pieces, across that route. A
short journey via that route rewinded her school-memories as if those
were playing on a bioscope or something.
Was
it with Amanda only? Or do we all share a special connection with
routes? How many times have you seen yourself walking on those roads
that were your inextricable companions to several destinations that
you’d set from time-to-time? In fact, even if you replay your good old
college days, a major part of the nostalgic drive will inadvertently
cast the routes you trod with your friends.
That’s
how our memories are essentially wired. We could still connect with the
route we took when we went to the school for the first time. We could
still live over the excitement when our bulging bags leaned out to pave
the way for light trendy bags, and school uniform transformed into
fashionable attires and cool accessories in college. That nervous yet
ambitious walk to the office. A surreal walk with the first date on a
beach or some other romantic spot. Believe it or not, you have pictures
of all these, and many more life-changing routes deeply ingrained in
your sub-conscious.
In
Project World Tour, we have endeavored to weave those all important
routes, and several others, into a series of knowledge sharing postings
across multitude of platforms. The aim here is to build a community of
and for travelers where they go beyond sharing about places. Instead,
the community will further magnify their sharing by talking about
different routes that run through as veins in any city.
Not
just that, contribution in the Project World Tour can fetch you some
exciting takeaways that you can show off on your friends. We are on
Twitter, Facebook, Pinterest, Google Plus, YouTube, and all the popular
platforms. Just enter #ProjectWorldTour in the search boxes of your
favorite social media site and join the league of the extraordinary
travelers waiting for like-minded people like YOU.
Join #ProjectWorldTour on Facebook
Join #ProjectWorldTour on Twitter
Join #ProjectWorldTour on Google+
Join #ProjectWorldTour on Pinterest
Download free virtual travel app RouteIt to explore the world.
“Columbus”,
“Captain Cook”, “Vasco Da Gama”! Now what’s the first thing that
crashed into your mind for that fraction of a second when you were
reading these names. Perhaps, pictures of stout European men clad in
metal buttoned sailor suits, wearing the American dixie cups or the
French “Bachi” bonnets on their heads. Apart from the attire, the
thought that goes perfectly moussed up with their names is the very
thrill of exploration and adventure these iconic voyagers must have
enjoyed. Sailing and beating those soaring ripples to a destination
unknown, that’s what traveling and exploration is all about. Rest is
just a pleasure-seeking exercise to say the least.
We
always wish to feel that thrill of unraveling something not very known
to the world, at least to our neighbors and friends. We do show off our
serendipitous explorations to our friends, and never miss a chance to
tell them that how mediocre their trip to that place was just because
they couldn’t find the place you somehow managed to discover. Having
said that, some of us do have that honest urge to see what the world has
to dish up. Curiosity to know the very planet they inhabit is what
actually drives these souls. And then there’s a whole class of travel
aficionados who simply live for traveling and wouldn’t mind crossing an
ocean to know about an obscure and remote island somewhere.
Whatever
may be the reason, owing to the very restless nature of human beings,
we simply can’t stay glued to one place for long. Every third weekend we
call friends, we chalk out plans to hit the not-so-far destinations,
and then immolate those with lethargy, or sometimes with time and
resources constraints we suffer on and off.
Just
to save those plans from random butchering with giving due respect to
your lethargy and the sheer willingness to achieve everything while
sitting on a bean-bag, we announce the launch of “Project World Tour”. This
ambitious project is a part of RouteIt, a distinguished travel app,
which houses the world’s choicest routes for you to dig into. Under this
aspirational project, we’ll take you to different places while you’re
logged into your favorite social network, be it Twitter, Facebook,
Tumblr, and Google Plus.
The
aim of the Project World Tour is to make you aware of the places you
always wanted to be at, and that too in an engaging way, giving you a
feeling closer to the real world dynamism. In addition to virtual traveling, the Project also aims at building a community of like-minded
travelers to instill an environment conducive for sharing. There will be
contests and quizzes, rewards and awards, and lot more up for the grab.
So all fellow travelers, join the Project World Tour and discover the world in a way you might have never done before.
Join #ProjectWorldTour on Facebook
Join #ProjectWorldTour on Twitter
Join #ProjectWorldTour on Google+
Join #ProjectWorldTour on Pinterest
Download free virtual travel app RouteIt to explore the world.
