Project World Tour - A Journey To Roots Through Routes

Amanda was feeling damn nostalgic today. It has been 13 years since she walked on the route to her alma mater. She could actually see a calico of her images, toying with her friends in bits and pieces, across that route. A short journey via that route rewinded her school-memories as if those were playing on a bioscope or something.

Was it with Amanda only? Or do we all share a special connection with routes? How many times have you seen yourself walking on those roads that were your inextricable companions to several destinations that you’d set from time-to-time? In fact, even if you replay your good old college days, a major part of the nostalgic drive will inadvertently cast the routes you trod with your friends.

That’s how our memories are essentially wired. We could still connect with the route we took when we went to the school for the first time. We could still live over the excitement when our bulging bags leaned out to pave the way for light trendy bags, and school uniform transformed into fashionable attires and cool accessories in college. That nervous yet ambitious walk to the office. A surreal walk with the first date on a beach or some other romantic spot. Believe it or not, you have pictures of all these, and many more life-changing routes deeply ingrained in your sub-conscious.

In Project World Tour, we have endeavored to weave those all important routes, and several others, into a series of knowledge sharing postings across multitude of platforms. The aim here is to build a community of and for travelers where they go beyond sharing about places. Instead, the community will further magnify their sharing by talking about different routes that run through as veins in any city.

Not just that, contribution in the Project World Tour can fetch you some exciting takeaways that you can show off on your friends. We are on Twitter, Facebook, Pinterest, Google Plus, YouTube, and all the popular platforms. Just enter #ProjectWorldTour in the search boxes of your favorite social media site and join the league of the extraordinary travelers waiting for like-minded people like YOU.

Join #ProjectWorldTour on Facebook
Join #ProjectWorldTour on Twitter
Join #ProjectWorldTour on Google+
Join #ProjectWorldTour on Pinterest

Download free virtual travel app RouteIt to explore the world.

Project World Tour - Bring Out the Sindbad in You

“Columbus”, “Captain Cook”, “Vasco Da Gama”! Now what’s the first thing that crashed into your mind for that fraction of a second when you were reading these names. Perhaps, pictures of stout European men clad in metal buttoned sailor suits, wearing the American dixie cups or the French “Bachi” bonnets on their heads. Apart from the attire, the thought that goes perfectly moussed up with their names is the very thrill of exploration and adventure these iconic voyagers must have enjoyed. Sailing and beating those soaring ripples to a destination unknown, that’s what traveling and exploration is all about. Rest is just a pleasure-seeking exercise to say the least.

We always wish to feel that thrill of unraveling something not very known to the world, at least to our neighbors and friends. We do show off our serendipitous explorations to our friends, and never miss a chance to tell them that how mediocre their trip to that place was just because they couldn’t find the place you somehow managed to discover. Having said that, some of us do have that honest urge to see what the world has to dish up. Curiosity to know the very planet they inhabit is what actually drives these souls. And then there’s a whole class of travel aficionados who simply live for traveling and wouldn’t mind crossing an ocean to know about an obscure and remote island somewhere.

Whatever may be the reason, owing to the very restless nature of human beings, we simply can’t stay glued to one place for long. Every third weekend we call friends, we chalk out plans to hit the not-so-far destinations, and then immolate those with lethargy, or sometimes with time and resources constraints we suffer on and off.

Just to save those plans from random butchering with giving due respect to your lethargy and the sheer willingness to achieve everything while sitting on a bean-bag, we announce the launch of “Project World Tour”. This ambitious project is a part of RouteIt, a distinguished travel app, which houses the world’s choicest routes for you to dig into. Under this aspirational project, we’ll take you to different places while you’re logged into your favorite social network, be it Twitter, Facebook, Tumblr, and Google Plus.

The aim of the Project World Tour is to make you aware of the places you always wanted to be at, and that too in an engaging way, giving you a feeling closer to the real world dynamism. In addition to virtual traveling, the Project also aims at building a community of like-minded travelers to instill an environment conducive for sharing. There will be contests and quizzes, rewards and awards, and lot more up for the grab.

So all fellow travelers, join the Project World Tour and discover the world in a way you might have never done before.

Join #ProjectWorldTour on Facebook
Join #ProjectWorldTour on Twitter
Join #ProjectWorldTour on Google+
Join #ProjectWorldTour on Pinterest

Download free virtual travel app RouteIt to explore the world.

Are we trying to sell “Healthy Junk Food” - Well, Let’s find out!

It was talent galore at the “Start-Up City Event” organized by Silicon India. Budding businesses from different walks of technology were there to leave a lasting impact on investment stalwarts. The environment was swollen with energy and innovative ideas tincturing from every corner of the room.

There were panels of specialists on perhaps every critical business topic giving out useful lessons to the emerging entrepreneurs. The panelists took sessions on the challenges that start-ups usually face during their course of building a brand. Indian retail champs, including Yebhi.com and Jabong.com, mobile entrepreneurs, like LetsGoMo, and utility service providers, like CarzOnRent, were among the key panelists for the event.

MediaAgility was also there as an attendee. It was a great experience connecting with so many agile minds striving for making it big in the corporate scene. As one can expect from such a forgathering, there was an innocuous exchange of opinions throughout the hall. Some ideas were being validated, some were suggested upon, while some received mild shrugs.

Only some ideas managed to influence the attendees to perform critical analysis, to dig deeper into the concept and see it happening.  And MediaAgility Edutainment was one of those unique ideas. MediaAgility Edutainment was unleashed with the aim of doling out useful yet entertaining IT-based consumer products for a varied range of platforms, including mobile, social and cloud, just to give you a perspective.

Of the handful critical comments that I received, I rate - “You’re trying to sell Healthy Junk Food” - as the most interesting and challenging one. The gentleman obviously meant that Education and Entertainment are two mutually exclusive and exhaustive concepts that can’t come together.

Hearing that, I drifted into pondering mode, for a few seconds though. But soon I asked a few questions to myself - “Are we trying to sell junk food in anyway?” “Is the entertainment quotient we’re intending to offer via our products is so pointless that it’s been equated to junk food?” “Are we offering another virtual farm or a social space that adds nothing to the user’s knowledge?”

And the answer to all these questions was a big “NO”. In fact, this sparked a new string of thoughts in my mind. I thought what makes junk food so appealing and sought after for people. And after thinking awhile, I realized that it ought to be ‘Taste’ and nothing else. Subsequently, I was convinced that MA Edutainment should be compared with “Tasty Health Food” and not with “Healthy Junk Food”.

Perceptibly, “Tasty Health Food” sounds more scalable and practicable than “Healthy Junk Food”. That doesn’t at all mean that I downplayed the sincerity of the concept, and admit that it can still be comfortably placed in that ‘critical bracket’. But a major part of that mountain has already been conquered, and it’s just a matter of a couple of weeks when you can actually feel the Edutainment touching your life.

Can Facebook Take You For A Free World Tour? Well, Of Course It Can

“Tell me the last time you logged-out from Facebook?” No, there’s no typo in this question. I am indeed talking about “logging-out” and not “logging-in”. Seeing the world around, perhaps this makes much more sense. Your Twitter Followers or Facebook Friends have become the key determiners of your social skills. Be it interaction, or fun, or entertainment, or education, social media has become a source for your various cognitive needs.

Taking this intense engagement with social media further, imagine meeting your earnest desire of traveling and seeing the world by simply logging into Facebook. Let’s play with that imagination a bit more. How about feeling the hustle-bustle of Spanish streets, or in the South-East Asia, or seeing the tranquil Norwegian landscapes, as if you’re touring these places in real? Not just that, what if I say that highly reliable guides will there at your service?

Rout-e has given a real tangible shape to that imagination. It’s a Facebook Game engineered to connect you to the world while you’re playing it on your mobile sitting cozily in your living room. The app integrates map as the landing page which features routes clustered across different regions. Each route has been handpicked by MediaAgility Travel Consultants and subsequently corroborated with map routes, and Street View imagery. So, in addition to having a walk on the routes, you can see how a particular route looks like in real. What all fall in the way, what type of architecture is prominent there, what people wear, and other such knick-knackeries.

Now, let’s talk about the guides who’ll be at your service to help you know more about the route you’re touring. Each route in Rout-e has several Points of Interests (POIs), with corresponding YouTube videos and Wiki articles attached to each POI. And if you like viewing images more, Rout-e brings Picasa images for those POIs, All in all, it’s a complete audiovisual guide who facilitates a fun-filled yet informative journey for you.


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