Saturday, 9 March 2013

Edutainment - A portmanteau of Education & Entertainment

Edutainment (a portmanteau of Education & Entertainment), as the name suggests quite well, is any content that educates people while keeping the amusement quotient high. Edutainment is anything that helps one gain knowledge, but, in a manner that it doesn’t become burdensome. Though this sort of education is known to us since ages, but what’s new is the term Edutainment we have started referring to now-a-days. Thinking when did we learn something in a play-way method? Well, think about all the parables and fables? And various kid-games like alphabets and building blocks? Or even that show on the large LCD mounted in one corner of your wall?

This unintentional and informal way of gaining knowledge is what we now call Edutainment. And here learning is not just limited to gaining enough knowledge to pass the examinations, it is much larger than that. Countries these days use means of edutainment to spread awareness about various fatal diseases and social issues like cancer and women abuse respectively. Movie makers and software developers now-a-days come up with entertaining products that help attract and maintain the audience, while blending in some deliberate message or sort of knowledge. That said, edutainment has a bright future ahead. And it is here to remain.

And since, this concept soon became a hit, companies are raking in profits simply by presenting the consumers with sources that make sure we learn a lot while getting amused. Media has played a vital role in expanding this concept to every nook-and-corner of the world. Majority of computer games being developed these days ensure the same, and become instant hits with the people playing them. And the schools, where the future scientists and doctors of the Earth spend a major part of their day, have also come up with creative learning strategies that do not let children surround by boring vibes while going to schools.

This is the effect of Edutainment, and it is just growing bigger by the second, for good!!

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